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SMAC Entertainment Social Media Revamp

Client
SMAC Entertainment
Client Overview

SMAC Entertainment is a talent management and production company co-founded by Michael Strahan and Constance Schwartz-Morini. They work with athletes, entertainers, and creators to build careers that go beyond the ordinary. Launching brands, producing hit docuseries, and making awesome, inspiring, headline-worthy content and experiences.

SMAC blends strategy and creativity in a way that feels effortless, but definitely isn’t. The only thing they did need… An updated social feed. That’s where we came in.

Timeline

We rolled up our sleeves, cracked our knuckles, and dove into social media design headfirst. So, we created a suite of templates that are:

The Challenge

Expand upon and continue SMAC’s brand identity across social media through cohesive, dynamic, on brand visual templates. Ensuring a consistent aesthetic across platforms.

We were tasked with making 10-15 reusable, brand aligned templates that reflect SMAC branding and increase engagement and professionalism on socials.

Project team
Addison Haworth
Designer
Senior
Mica Paden
Motion Graphic Designer
Senior
Talia Vazquez
Designer
Senior
Maren McClure
Graphic Designer
Senior
Client Feedback
The Solution

Here’s what we did. Here’s what we came up with.

We rolled up our sleeves, cracked our knuckles, and dove into social media design headfirst. So, we created a suite of templates that are:

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Conclusion
Solutions

We created 10-15 reusable, brand aligned templates that reflect SMAC branding and increase engagement and professionalism on socials.

Problems/Opportunity

SMAC Entertainment came to us looking for brand-aligned, cohesive, dynamic visual templates, and they left with exactly that. Their social media presence speaks the same language as the incredible talent and projects they represent.

What's Next