As the Assistant VP for Grand Canyon University’s Office of Grants and Research, Dr. Greenberger is a visionary leader dedicated to integrating academic excellence with spiritual growth. Having secured a prestigious grant from the Kern Family Foundation, he sought to launch a transformative university-wide initiative centered on character development. His goal was to move beyond theory and provide students with a practical, engaging way to cultivate their character.
Dr. Greenberger tasked the Canyon Creative team with developing a cutting-edge, proof of concept platform designed to analyze and form Christian character. Built with a Christian worldview at its foundation, this platform serves as a tool for GCU students to evaluate and intentionally improve their character, creating a lasting impact across the entire campus community.
October - Client Kickoff, Userflow, App Research
November - Character Platform Wireframes & Comps
December - Character Platform Prototype & Presentation
January - Start Undergraduate Research Paper, Start LTX video generation
Early April - Finish Undergraduate Research Paper, Finish LTX video prompting
The core challenge lies in the "application gap"—the difficult space between knowing the right thing to do and actually doing it. While identifying a moral choice is one thing, taking action is far more complex, especially in "morally gray" situations where no seemingly clear right answer exists. Much like a physical skill, character requires repeated practice to become second nature. To address this, Dr. Greenberger tasked Canyon Creative with building a Christian Character Formation Platform that allows students to exercise and strengthen their "virtue muscles" in a safe, digital environment that promotes self-reflection and growth.
To bring this vision to life, BrynMiller (web designer) utilized cutting-edge, no-code AI tools to create a functional proof of concept. The platform, hosted on Lovable, guides students through a character evaluation before and after engaging with a custom video simulation AI-generated via LTX. This simulation drops students into a high-stakes group project where a teammate isn't pulling her weight, challenging platform users to navigate difficult, real-world scenarios while upholding a Christian worldview. This prototype serves as the blueprint for a future, university-wide internal system designed to instill lasting character through an evolving library of AI-generated simulation videos and evaluations.
Our solution combines rapid AI development with rigorous academic research to create a scalable model for character growth.
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Working with Dr. Greenberger was an incredible experience; his deep insights provided the essential roadmap for Bryn to transform her proof of concept and paper into a reality. While AI-generated sites and videos often feel like a scene straight out of a sci-fi movie, this project proved they are powerful, real-world collaborators capable of driving serious results.
We are honored to share these findings and are grateful that our research can provide a blueprint for academia as a whole. It’s a privilege to contribute to a body of work that others can learn from and replicate as we all navigate this new technological frontier.