As a Christian nonprofit, Athletes in Action (AIA) is helping individuals grow not only in their sport but in their character and spiritual lives. Founded in 1966 and based in Xenia, Ohio, AIA is working with athletes and coaches at the college, professional, and amateur levels in more than 90 countries.
Through programs such as campus groups, international sports tours, training camps, and major outreach events, Athletes in Action aims to inspire athletes to use their influence and positively impact their teams and communities.
August 2024 – December 2024: Planning & Concepting
January 2025 – April 2025: Designing & Implementing
AIA needed help promoting their Summer 2025 youth programs with a new and bold look. Their team, including Jonathan Hauge and Ben Lovell, asked Canyon Creative to help design a series of flyers and social media advertisements, as well as a program and commercial for their first-ever Total Athlete Tip-Off Event.
And boy, did we have a lineup.
Our team brought AIA’s vision to life with strong branding and captivating graphics that kept to the core values and identity of their initiatives.
We made:
This project delivered more than just promotional materials – it gave Athletes in Action a unified, compelling presence for their Summer 2025 programs. By combining bold visuals with purpose-driven storytelling, the campaign helped elevate awareness, generate excitement, and support AIA’s mission of developing athletes both on and off the field.